UK – Boutique Brands, owner of Sette Vie Italian Liqueurs, has launched its latest luxury cartons project, which features a strong recyclable box with high-end finishes.
Recently Boutique Brands commissioned UK cardboard packaging manufacturer Saxon Packaging to fulfil a brief: provide a stunning, luxury carton to protect and enhance the Sette Vie brand and fine materials used in the bottle design.
Saxon Packaging chose Mirri material from the UK to make the carton, so that the metallic elements of the design could be produced in a style that reflected the brands image. After looking at the structural needs of the Boutique Brands carton and the strength required to protect the bottle inside, Mirri recommended MirriEco Ag.
The direct metalised MirriEco Ag was laminated using Korsnas Carry Coated Natural Kraft board to create a metallic two-sided strong material with a smooth finish on both sides. This gave weight to the package, enhancing the carton’s premium feel while at the same time carrying striking print designs on both the package’s interior and exterior faces. The material’s strength properties also meant that the carton design could incorporate an intricate window cut out without compromising on the package’s protective features.
Mike Impson, Saxon Packaging’s sales manager, commented, “MirriEco Ag with Korsnas Carry Coated Natural Kraft board is a new development at Mirri and provided us with many material benefits. It is strong and smooth both sides which offers a high standard of presentation and protects the bottle inside. The material is also recyclable which enabled us to add the Mobius Loop recycle logo on the design of the box.”
MirriEco Ag is a direct metallised high quality board that is recyclable and repulpable (PTS –method RH 21/97). It is suitable for UV litho and conventional printing using oxidising inks, as well as a full range of post press finishes such as die cutting, embossing and cutting and creasing.
Darren Howard, business development manager at Mirri, said, “Mirri Eco Ag is available using a variety of boards, but Korsnas Carry Coated Natural Kraft board is very well suited for high end drinks cartons, due to its strength, metallic finish, ability to carry designs on both the exterior and interior of the package, and of course, its recyclable nature.”
MirriEco Ag is a repulpable, mono product that can be placed in the recycling waste stream; the metallic layer can be dispersed during the de-inking process.
“We are very pleased with the final result, 5,000 boxes in total,” said David Price, creative director at Boutique Brands. “This new MirriEco Ag product provides a high-end finish both sides, creating a strong box and that is also recyclable”.