AUSTRIA - Tetra Pak has extended its Tetra Brik Aseptic? Edge family with the launch of Tetra Brik Aseptic 500 Edge, designed to meet the needs of smaller households.
Austria-based dairy company Berglandmilch is first on the shelf with the new package, using it for its premium milk brand, Formil.
Josef Braunshofer, Managing Director of Berglandmilch, said, “In the recent years we have witnessed a significant shift in the way consumers buy their milk –many more are looking for smaller pack sizes due to the decreasing size of households.
“The new Tetra Brik Aseptic 500 Edge is exactly what we have been looking for. We were delighted to see the success of the product during its pilot launch, and hear directly from consumers that they not only love the milk but also liked the overall look and feel, the ease of use and the way the product fits with their lifestyle.”
By 2020, the average number of children globally per household is forecast to be 1.0, down from 1.9 in 1980. According to Euromonitor, single person households and couples without children are forecast to experience the highest rate of growth, almost doubling to top 330 million during the same period - the result of changing lifestyles, reduced fertility rates and the climbing cost of raising children.