SWEDEN - Iggesund has a tradition of using its Christmas card as an ambassador for paperboard as a material and to display various printing techniques. The 2014 card takes its recipients on a journey from a forest setting to the city of Stockholm profiled against a sky gleaming with the northern lights.
This year’s edition was designed by Papersmyths of Bristol, England, who also managed the entire production process.
Designed in the form of an altarpiece, the Iggesund card’s laser-cut doors form the outline of a forest. They open to reveal a city skyline in several layers, whose relationship to each other depends on how wide the doors are opened.
“In their turn, the building facades are profiled against a night sky with northern lights,” explained Iain Smyth of Papersmyths. “The shimmering effect is created with a clear holographic twinkling foil, with the moon and stars reversed out. The forest and city silhouettes are finely laser cut and decorated with spot UV ink stars, with Christmas greetings in silver foil blocking to create a really exciting scene.
The card consists of five parts, which were assembled into one unit. The complex assembly was done with the help of a team of undergraduate students in Bristol but the task placed high demands on the participants.
“They needed a combination of deft fingers and good humour to succeed,” Smyth added.
To give the card even more of a Christmas touch, a special envelope was created to underline the idea that this is almost a Christmas present. The envelope has an elegant closure which makes the most of Iggesund paperboard's tensile strength.