US – A healthy drink alternative for dogs has taken a fun approach to its packaging by using PET bottles that look like standard beer bottles, while also offering dog owners greater convenience and portability.
For dog owners who love to spoil their canines, Bowser Beer from 3 Busy Dogs in Seattle has emerged as a popular pet product that has enjoyed strong national growth in the US. Sales for the fun and healthy drink alternative - packaged in lightweight, shatter-resistant 12oz polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics - have tripled in the last three years.
The explosive growth for the non-carbonated, non-alcoholic drink, created by founder Jenny Brown in 2008, mirrors the strong demand for pet products across the US “The product just resonates with beer drinkers and dog lovers who do almost everything with their dogs,” said Brown, a dog-loving entrepreneur who started her business first making healthy dog pretzels. “People take their dogs everywhere and do everything with them and they want to treat them and include them in their life.”
Bowser Beer is an all-natural chicken or beef broth drink made from scratch in the US, according to Brown. It also contains malt barley (B vitamins) and glucosamine for joint health. The dog beverage doesn’t contain hops which can be toxic to dogs. Dogs enjoy the taste and flavor of the all-natural drink and dog owners love the convenience and portability of the plastic bottles, says Brown.
The amber PET container mimics the iconic shape and color of standard beer bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable, according to Kerry Drewry, sales manager for spirits, wine, and beer for Amcor Rigid Plastics.
For active dogs and families on the go, Bowser Beer in PET bottles can be enjoyed at outdoor venues and stored in a backpack. For smaller dogs who don’t consume the entire bottle, owners like the option of reclosing the single-serve bottle and saving the rest for later.
In addition, the single-serve size, unbreakable and portable PET bottles provide an entrée into such venues that do not allow glass because of the potential for breakage and other security requirements.
For birthdays, parties, special occasions, and local events such as fundraisers, Brown offers an added fun element - custom labels which enable owners to showcase their dog on the label with their own custom brew name.