US – Beyonce’s new RISE perfume features a beautiful packaging design that reflects the popular pop star’s strong on-stage persona.
Launched in February 2014, the concept that lies behind the creation of this fragrance was inspired by Beyonce’s on-stage persona, as well as by “female empowerment and finding the inner strength that makes women so beautiful".
The tall elegant lines of the stately glass bottle of the new Beyoncé RISE fragrance emulates, according to New York-based strategic branding and design consultancy Hirst Pacific Ltd, “the trajectory of the international superstar’s ability and will to rise above it all, to reach greater levels of extraordinary achievement.”
The undulating gold collar flowing around the soft shoulders of the bottle evokes a melodic sense of rhythm and Beyoncé’s energy, being in perpetual motion.
Meanwhile, the cap’s sculptural cluster of golden crystals ascends ever higher, crowning triumphantly the form below and like an exploding cosmic supernova exudes the iconic performer’s strength and fortitude.
Hirst Pacific said, “The Beyonce RISE fragrance bottle with its shiny gold elements and crystal clear glass, its hard and soft edges, combines optimism with sheer elegance and perfectly balances the resilient spirit and sexy femininity of Beyonce the artist."