US - The Hain Celestial Group Inc, a leading organic and natural products company, has updated the packaging for its TERRA brand root vegetable chips with a new design that puts the spotlight on the special product.
The new look, designed by brand agency CBX, puts a modern spin on the brand's classic black bag with dramatic food photography and a crisp architectural structure. Beyond the stylistic changes, the package refresh also highlights the real root vegetables in each blend through the use of icons at the bottom of every bag.
“For more than two decades, TERRA snacks have provided consumers with delicious vegetable chips made from a diverse set of root vegetables – including taro, kabocha squash, parsnip and beets – in a variety of vibrant colors and sophisticated blends,” said Hain Celestial in its statement.
“The new packaging gives consumers a more distinctive view of the vegetable experience that awaits them inside.”
Sam Garfinkel, Sr. Brand Manager of TERRA Chips, continued, "The root vegetables that go into TERRA® set it apart from ordinary chips. Our packaging refresh puts these vegetables center stage on every bag to remind consumers of the unique taste experience."