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Packaging for new premium whisky challenges conventional bottle design

Packaging for new premium whisky challenges conventional bottle design, Threebrand, Girvan Patent Still, William Grant & Sons, Asia packaging
SCOTLAND –
For an innovative new whisky that is being launched as a UK only exclusive, international creative branding agency threebrand has designed packaging that challenges the traditions of whisky bottle design.

The Girvan Patent Still is produced using a unique distillation technology resulting in a whisky that not only breaks conventions, but also delivers an inherently pure and intensely rich spirit.

Based aboard Boat 1502U in Edinburgh’s creative district, threebrand were briefed by premium spirits company, William Grant & Sons to design primary and secondary packaging for The Girvan Patent Still Single Grain 25 Year Old Scotch that challenges the traditions of whisky bottle design and reflect the story of the Scotch.

Packaging for new premium whisky challenges conventional bottle design, Threebrand, Girvan Patent Still, William Grant & Sons, Asia packagingNick Cadbury, creative director at threebrand, commented: “We are extremely pleased to be working with William Grant & Sons. Since we formed in 2004, we have worked with a number of spirits brands and believe we have an unrivalled understanding of the market.

“This knowledge allowed us to create sleek packaging for The Girvan Patent Still that challenges the traditions of whisky packaging.

The packaging for The Girvan Patent Still features a slim bottle with tactile elements for a premium feel.

“We opted for a tall, slender bottle to give the product an elegant feel and incorporated tactile premium touches such as the metal plates that carry the brands story,” explained Cadbury.

“The secondary pack is modern and elemental, forming a dynamic frame to display the core bottle.”

Kevin Abrook, Marketing Manager at William Grant & Sons, said: “We are delighted with the designs threebrand have created for our ground-breaking Girvan Patent Still.

“The team have captured the brand story perfectly within the packaging.”



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