UK – New fruit based yoghurt brand Go Fru features pouch packaging with a bold and energetic look.
Packaging design agency Pure developed the brand name and packaging for new fruit based pouches Go Fru, ambient snack products that combine fruit with whole milk yogurt or fruit with coconut milk.
Produced by Nature’s Finest, the range is aimed at children and teens up to 14-years-old, with the enticing message to parents that kids can enjoy a snack with high fruit content and no artificial additives.
The pouch package presented its own challenges for Pure, with only a small amount of visible space available in the centre for all the key messages.
“Go Fru needed a bold and energetic look that would appeal to children but make sense to parents,” explains Pure’s owner and Creative Director, David Rogers.
“The white background signifies yogurt and smooth coconut milk, with packs coloured according to the fruit content. With original illustrations from our sister brand Boo & Belle and bold, rounded type, it reinforces a sense of natural ingredients and makes the pack easy to navigate and understand.
“Add to that the funky, tactile structure of the packaging and Go Fru becomes a cool brand, something that kids gravitate towards, either as a snack or part of lunch.”