US - Inspired by a time reminiscent of the good life when people demonstrated an appreciation for quality, local spirits producer Heaven Hill Distilleries Inc has launched its premium High Rise Vodka in a unique packaging that echoes the product’s brand image.
Seeking to create a unique package design that would clearly be identified with that “good time era,” in both appearance and mindset, Heaven Hill Distilleries turned to Saxco International – a US packaging specialist for wine, spirits, beer and food industries.
“Our role was to assist with the design and creation of a new package that would resemble an old time skyscraper to depict the era that inspired the new High Rise Vodka brand,” said Saxco Director of Midwest Sales Larry Coomes, who worked closely with Reid Hafer, Senior Brand Manager for Heaven Hill Distilleries, to complete the project within the required time parameters and budgetary boundaries.
Helping first to create an original design for the bottle, Saxco moved the project further into motion by sourcing and supplying a quality private mold 750ml flint bottle with a long neck and reverse taper that looked like an old time city skyscraper commensurate with that bygone time’s style and culture. The bottle originated from an Asian supplier.
“The distinctive High Rise Vodka concept was developed to stand out amongst a competitive set lacking character and personality,” explained Hafer. “The product is first and foremost a quality Vodka. Both the style classic time and culture that appreciated quality but is not traditional or staid. The era is highly perceptible among consumers.”
He continued, “The High Rise Vodka label designs capture distinctive social settings. Unique in their design, each product depicts a different setting within the style of the product. From a rooftop cocktail party with suits and fedoras to a penthouse with martinis and shakers to a cabana party with swim caps and heels, High Rise Vodka 80-proof, Citrus and Cherry depict fun-loving and fashionable moments.”
The 80-proof Vodka carries a blue motif while the citrus is portrayed in yellow and cherry is depicted in red. Delivering a bold notoriety and highly recognizable shelf presence, the labels were applied by US company Pre-Deco.
The metal roll on caps in blue, yellow and red accompanied by long skirts in corresponding colors, were supplied through Guala Closures, of Napa, CA. In addition, Amcor supplied a 1.75L PET bottle that replicates the 750ml, as well as a 50ml PET bottle.