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New cheese packaging emphasizes tradition with impactful design

New cheese packaging emphasizes tradition with impactful design, Graham’s, threebrand, packaging, Asia
SCOTLAND -
Creative branding and design agency, threebrand, has designed packaging for a new cheese product launched by Scotland’s largest independent dairy company, Graham’s, that communicates the brand’s core values of family and farming.

Having worked with Graham’s since 2005, threebrand was briefed to create impactful packaging for the new cheese range of mild, mature and extra mature cheddar that communicates the brand’s core values of family and farming.

New cheese packaging emphasizes tradition with impactful design, Graham’s, threebrand, packaging, Asia“As we have worked with Graham’s The Family Dairy for nearly nine years we have an unrivalled understanding of the brand,” explained Campbell Laird, managing director at threebrand.

“This allows us to take any brief and create inspired designs for Scotland’s largest independent dairy company.”

threebrand decided to design the packaging to be distinctive and provide extra shelf stand-out while reflecting the colourings of a traditional creamery. By choosing graphic imagery that is rarely used in cheese packaging, the packages present a fresh and vibrant brand image while sticking to its traditional quality values.

Carol Graham, marketing director at Graham's The Family Dairy and granddaughter of the original founder, commented, “The cheese category is a very competitive market place so we needed to ensure Graham’s entry was impactful with high quality products and eye catching packaging.

“threebrand has created something very different to existing products, which has been well received by our retail buyers as well as consumers.”

 

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