GERMANY - Greiner Packaging International and Nissin have closely cooperated and developed a new, convenient pot for instant noodles to be distributed in the European market.
Nissin Soba is being marketed with an packaging concept that displays a high degree of functionality. The noodles are prepared directly in the pot, simply and easily: just open the pot, take out the sauce, fill the pot with hot water and after three minutes drain the noodle; stir in the sauce – and it`s ready to eat!
The look of this packaging solution updates the traditional features of the Nissin noodle pot with some modern elements. The new background color is black and conveys strength and durability.
At a glance, four unique lid colors communicate the four varieties of flavors. In addition to its new colors, the lid design was completely revamped as well, including its pouring function.
For decoration, IML (In-Mold-Labeling) is used – for the first time within the Nissin Group worldwide.
The innovative Nissin Soba packaging concept recently received the WorldStar Packaging Award in the food category. Robert Obermayr, K1/K2 Product Group Director at Greiner Packaging International, said, “This award is an additional confirmation of our company’s huge innovative force.”