US – Popular headsets, speakers, and music products brand Jabra has introduced a new global packaging strategy that seamlessly links its product range together for a stronger visual brand impact and awareness.
Designed by Goodmorning Technology, the packaging design strategy creates a visual coherence of about 10 products and more than 20 SKU’s to offer consumers a better retail experience by attracting them from a distance on the shelf, and in turn enhancing sales.
The exclusive hard case package and protective carrying case features a strong bright yellow strip that identifies the particular Jabra’s headphones range. The eye-catching color draws consumers in, and helps create a brand awareness and a visual belonging in the category.
Besides guiding the consumer to choose the right music product, Goodmorning Technology strived to ensure the packaging is easy to handle both for sales staff and consumers – balancing both graphic design and packaging functionality.
The new Jabra packaging design was introduced to the market in spring 2013 and has been warmly received. Technology website iosdroid.net praised the packaging for showing itself to be “important almost as much as the product itself”.
Meanwhile, UK newspaper The Daily Mail said, “The impressive packaging – so often the weakest link in high-end headphones – even contains a carry case.”