UK - Wild Pelican takes off on the UK market with a white wine and a red wine in special wine cans targeted at modern young consumer market and their particular lifestyle needs.
The wines - packaged in slim format 20 cl aluminium cans produced by Ball Packaging Europe for premium wines – are representative of the Wild Pelican brand image, which presents an ideal fit with the active lifestyle of modern young consumers who are not traditional wine drinkers but are interested in new high-quality products.
At a time when the number of one-person households is continuously increasing, beverage cans represent the optimum single serve packaging choice, allowing people to enjoy their favorite wines anywhere and anytime — at the beach with friends, on a picnic in the park or with a fine meal at home.
Wild Pelican chose wine cans from Ball Packaging Europe to protect the premium taste of its wines. In a can, neither light nor oxygen nor cork can compromise the quality of wine. In addition, the Protected Quality seal guarantees high quality and underscores the premium character of the Wild Pelican products.
The 20 cl (content 18.7 cl) slim format aluminium cans features a matt lacquer finish for an elegant look, while its color-coordinated tab makes for a design highlight.