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Unox Soups expands into new packaging format to extend market reach

Unox Soups expands into new packaging format to extend market reach, SIG Combibloc, Unox Soups, packaging, Asia
NETHERLANDS -
A range of soups from the traditional Unox brand is now available in aseptic carton packs for the first time, representing a true innovation on the Dutch soup market, where most ready-to-eat soups have previously been available only in food metal cans and pouches.

Unilever’s Unox-brand soups are now available in SIG Combibloc’s combiblocStandard 1,000 ml carton packs, as part of the brand owner’s strategy to not only reach those who are already keen consumers of ready-to-eat soups but will enthuse new consumers as well.

Daniëlle de Jager, Brand Manager Unox, and Helger Reitsma, Trade Category Manager for Unilever Benelux, said, “By providing quality soups in handy family packs, we are setting a new trend in the area of ready-to-eat soups. The soups are of excellent quality.

“The gentle aseptic process ensures unique product quality that you can taste. The process involves heating the soups only very briefly, which enhances the consistency and the colour of the soups.” Unox Soups expands into new packaging format to extend market reach, SIG Combibloc, Unox Soups, packaging, Asia

To fill its products, Unilever invested in a food filling machine from SIG Combibloc that makes it possible to pack food containing extra-large pieces into carton packs. The key to fill these products is the sleeve system of SIG Combibloc.

This means that manufacturers receive the packaging materials to be used for their products as pre-fabricated blanks, printed with the required design, precisely marked with fold lines and pre-sealed as sleeves.

These sleeves are opened into shape on SIG Combibloc’s filling machines and sealed at the base. The soups, sterilized using the UHT process, are filled into carton packs that are open at the top.

Only when the filling process is completed is the packaging sealed above the filing level – not through the product. This prevents parts of the product from being caught in the sealed seam, and means that the Unox soups – containing extra-large pieces of vegetable, sausage and meat – can be filled into the carton packs gentle and safely.

SIG Combibloc’s state-of-the-art filling machines for food products enable products containing solid chunks up to 25 millimetres in size to be processed into aseptic carton packs. In addition, individual fibres can be up to 40 millimetres long, and the proportion of particulates can be as high as 50%.

 

 

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