This new packaging is part of Azuñia’s aggressive strategic focus on developing a boutique brand into a marketing powerhouse. The new design aligns the brand with the concept of modern meets authentic by incorporating textured paper labels, wood caps, and hand crafted glass bottles to accentuate the award winning tequila.
“As part of the brand strategy and long term focus, it was time to develop a new bottle that reflected the traditions in Mexico while aligning with the Celebrate the Adventures of Life campaign,” said Jim Riley, CEO, Azuñia Tequila.
“Every detail of the label has undergone months of evaluation and critic. The authentic Mexican hand crafted recycled glass bottle, hefty silver wooden cap give Azuñia’s new look a sophisticated appearance while capturing ambiance of the tequila legacy,” Riley explained.