CANADA – By recreating the original bottle design to re-establish the product’s premium brand image, Pernod Ricard has relaunched its once highly popular Lot No. 40 pure Canadian premium rye whisky.
To help recreate an exact package match, Pernod Ricard’s owner Corby Distilleries called upon US packaging specialist Saxco International for assistance to revive the long-standing Corby Distilleries brand and reestablish its premium status.
“Our responsibility was to assist in recreating a new package design that was an exact replica of the original Lot No. 40 package,” explained Eric Bass, regional sales manager for Saxco International.
To authenticate the product’s original package design in style and color, Bass worked closely with Louis Bondy, new-to-market leader for Pernod Ricardand the Corby marketing team, and used Saxco’s vast global arsenal of reliable quality resources to complete the project on time and within budget.
To replicate the original cylindrical 750 ML bottle, Saxco sourced a quality flint matching bottle supplied by O-I Europe, with the exact neck and push up bottom found on the original. Serigraphie of Montreal Canada completed the ceramic beige lettering to replicate the hand written pot still instructions on the front of the bottle.
Pernod Ricard provided and applied a perfect match of its well recognized slanted blue, green, brown and black Lot No.40 wet glued labels over the bottle’s lettering.
In addition, Saxco supplied a rich black plastic top natural cork stopper from J.C. Ribeiro, of Mozelos, Portugal. Pernod Ricard handled the black PVC sleeve over-fitting the top as well as the handsome beige neck tag which reads, “Pure Canadian Whisky In Its Simplest Form.”