LUXEMBOURG – The eye catching limited edition Jean Paul Gaultier Coca-Cola contour bottles has won recognition for its class, complexity, originality and great attention to detail.
Produced by global packaging business Ardagh Group, the light and 100% recyclable aluminium bottles use cutting edge print technology to combine three iconic forces - the artistic might of Jean Paul Gaultier; the popular Coca-Cola brand; and the versatility of metal packaging to create maximum impact.
The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire. The solid pure white basecoat offers a premium printing surface for the high definition offset printing for optimal visual rendering. The background colour of the pink flesh, a critical design element that showcases the bottle as unique and special, was particularly admired.
The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012(The Canmaker), made it a quartet of successes when it was recognised with a Worldstar Award.
"The team at Ardagh Group are to be congratulated for their skilful and creative application of the highest quality graphics and high definition imagery to premium quality metal packaging,” said Marc Bettinger, Sales Director, Aluminium Packaging Europe. “To win one award is an achievement, but four really does demonstrate a combination of outstanding flair and excellent functionality."