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Green Saffron spices it up with new vibrant packaging designs

Green Saffron spices it up with new vibrant packaging designs, Blue Marlin, Green Saffron, packaging, Asia
IRELAND –
Navigating the delicate balance between premium and accessibility, design agency Blue Marlin has helped Irish spices specialist Green Saffron develop a complete branding platform for its product range, creating packaging that makes a bold statement with a spectrum of rich colors.

Green Saffron is the passion project of entrepreneur Arun Kapil, whose ambition is to bring the freshest, highest-grade whole spices straight from the farms of India to the consumer’s kitchen. Initially sold at farmers’ markets, the brand’s reputation grew rapidly, and it is now poised to join the mainstream at shelf.

As brand guardians throughout the project, Blue Marlin’s London office was engaged to create a uniquely personal brand identity, develop strategic and visual positioning, and design packaging. The fundamental challenge was to balance premium with accessibility and to clearly differentiate Green Saffron’s offering from competitors’ non-fresh products.

The approach focused on bringing to life the colourful story and sheer enthusiasm at the heart of the Green Saffron brand, while also communicating culinary expertise and integrity. With these aims in mind, the creative team landed the big idea of ‘Fresh Alchemy’, which guided their design solutions. Green Saffron spices it up with new vibrant packaging designs, Blue Marlin, Green Saffron, packaging, Asia

The packaging for the Green Saffron product range – which includes five varieties of dry spice blends, three sauces, and an award-winning specialty Christmas line - makes a bold statement with a spectrum of rich colours. The wonderfully eccentric character of the brand is expressed with quirky collages combining classic Victorian illustrations with vibrant fresh ingredients.

Blue Marlin creative director Simon Pendry explains, “Arun’s boundless energy and impeccable expertise ultimately inspired our graphical approach, ‘expect the unexpected.’ The charming scenes represent the union of spices, which alchemise to create the distinctively fresh flavours of Green Saffron.”

Arun Kapil of Green Saffron says, “I wanted to capture the attention of the consumer as well as their imagination. Green Saffron offers a whole new dimension of flavour, fun, and innovation to cooking. The design reflects these goals in a fantastically delightful and unique way.”

Green Saffron debuted at the end of last year on shelves in Ireland.

 

 

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