THAILAND – FrieslandCampina Thailand is the first brand owner to offer its products in 90 ml portions in the new combiblocXSlim carton pack.
The company’s ‘Omega’ brand premium dairy products are specially designed to provide children with healthy vitamins and minerals, and have been on sale in Thailand since August 2012.
The new packaging is from SIG Combibloc’s new extra-slim small-format packaging product range – combiblocXSlim – which has a base area of just 47 x 32.5 mm, giving the carton pack an exceptionally slim look. combiblocXSlim comes in a total of seven different volumes: 80, 90, 100, 110, 125, 150 and 180 ml. All these volumes can be filled on the same SIG Combibloc filling machine.
The little carton packs can be fitted with handy drinking straws with a large diameter of more than 7 mm, so that even drinks with a thick, creamy consistency can be conveniently consumed straight from the pack. Milk and dairy products and non-carbonated soft drinks can be packaged in combiblocXSlim.
“As a globally expanding company, at SIG Combibloc we work to identify market trends at an early stage. This applies especially to developments in fast-growing regions such as Asia and the Middle East. Particularly in these markets, demand is growing in the food and beverage industry for small-size carton packs with volumes of 100 ml and below”, says Ralf Mosbacher, Head of Global Product Management at SIG Combibloc.
“With products in small-size carton packs like these, food manufacturers are able to match their products to consumers’ spending power in the respective markets, and respond very flexibly to market requirements”.
SIG Combibloc says the clear demand of consumers for greater convenience also favours the positive growth in the market for small-format carton packs out of which users can comfortably take a sip even when they are on the move − and the carton packs are also perfect for children’s little hands.
In addition, having a range of small carton sizes makes it possible for food manufacturers to offer added-value products in quantities that are tailored precisely to the needs of their consumers.
“For food manufacturers, this means a high degree of flexibility. By opting for combiblocXSlim, manufacturers are choosing a completely new packaging solution which provides for differentiation on the supermarket shelf. And with the different volume options available, it offers plenty of scope for selecting the ideal packaging form for a given product”, says Ralf Mosbacher.
“combiblocXSlim is perfect, for instance, for packaging products for children. Packaged in carton packs, premium-quality foods and drinks are perfectly protected, and they can be offered in portion sizes that are tailored exactly to the needs of the relevant target group. Especially with the very small volumes of combiblocXSlim food companies could differentiate their products and offer new premium product concepts that come as one shot drinks”.
The CFA 1224-36 filling machine for combiblocXSlim is based on the high-speed filling machine technology from SIG Combibloc, which is capable of filling up to 24,000 carton packs per hour.
SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. In 2011 the company achieved a turnover of EUR 1.45 billion with around 4,870 employees in 40 countries. SIG Combibloc is part of the New Zealand based Rank Group.