CHILE - Personal care giant Unilever has underlined the easy opening credentials of Rippatape from Payne by choosing it for a new men’s grooming multipack offer in Chile.
The tape is being used on 20,000 promotional ‘Total Protection’ cardboard gift boxes. Each pack contains a Clear Men 400ml shampoo and AXE deodorant body spray. The Spanish-language pack design features the Real Madrid footballer Cristiano Ronaldo.
A 4mm, 60 micron Rippatape near the top of the rear of the box allows the end user easy access to remove the products.
Unilever’s use of Rippatape was driven by the desire to make the packaging consumer-friendly, frustration-free and safe. Tadeu Margaria, Payne’s General Manager, Latin America, says: “Rippatape offers significant commercial and environmental advantages to manufacturers and brand owners requiring a versatile method for the easy opening of boxes and cartons.”
Developed by Payne, part of the Coated & Security Products division of Filtrona plc, Rippatape offers a safer means of opening cartons and can also provide box reinforcement, by adding strength to weak areas of the carton and eliminating the need for perforations adding to the environmental advantages of a pack.
Furthermore it can easily be separated from the board as part of the recycling process ensuring a single waste stream is appropriate for the packaging at the point of disposal.
Rippatape can be applied at speeds of up to 450 metres a minute at the point of board manufacture by using Payne's custom build applicators. Payne’s combined offering of tape and applicator means this solution is easily and effectively implemented.