For Beiersdorf, it was important that the new packaging design reflected the masculine nature of the product.
In addition, the dispenser had to be visually suitable for the new skincare range for men. The colours chosen, dark blue and silver, were consistent with this approach, and include a high degree of gloss on the tube to enhance shelf impact.
The RPC tube-shaped dispenser features grip recesses on the sides of the exteriors for improved grip, while providing an additional visual dimension to the package that makes the container eye-catching.
The easy squeezability of the bottle also enables simple dispensing of the product.