US – Energy beverage brand owner Hiball Energy is debuting its line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-oz. aluminum cans from Ball Corporation.
According to Hiball Energy, the move from 10-oz. glass bottles to 16-oz. aluminum cans was the result of consumer demand for a larger size with a more portable packaging option.
The new can package features "cold activation" graphics using thermochromic ink by Chromatic Technologies Inc (CTI). When cans reach a temperature of 45 degrees F/8 C, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.
"The aluminum can is the natural packaging solution for sparkling energy water and organic sparkling energy drinks," said Rob Miles, senior vice president, sales for Ball's metal beverage packaging division, Americas. "The durability and portability of the can combined with its 100% endless recyclability solidifies cans as the perfect eco-friendly container for energy drinks and waters."
Todd Berardi, founder and president of Hiball, added, "Hiball's customers ultimately win by getting 60% more volume, 30% lower cost per ounce and 100% more energy fueled by premium organic and fair trade ingredients – all packaged in lighter, more portable and 100-percent-recyclable aluminum cans."