- Published on Monday, 12 December 2011 12:58
- Written by Staff Reporter
FRANCE – Moët & Chandon transforms the Impérial bottle into a limited-edition keepsake paying tribute to the brand’s celebrated heritage and allowing champagne lovers to create their own masterpiece.
Closing 2011 with the ultimate gesture of luxury, and upholding an annual premium tradition, Moët & Chandon has introduced the Golden Premium Jeroboam.
Cloaked in luxurious, golden leaves, the Jeroboam is hand-gilt by renowned French artisan Arthus Bertrand. Reflecting Moët’s glamorous past, the Jeroboam’s design is closely connected to the noble heritage of the Trianon architecture – Moët and Chandon’s Family estate.
Dressed with an engraved medallion and real wax seal, both of which bear the celebrated stamp from Epernay, France, the Jeroboam also features a handcrafted reinterpretation of Moët’s signature tie, which has appeared on the bottles since 1886.
Personalization: The final touch is one's own
By signing with a specially-crafted pen, champagne lovers can create their very own Moët bottle and experience the luxury of personalisation.
Adorned with one's own handwritten messages, each limited-edition is unique, creating a dazzling moment of celebration.
Pointing to its almost 300-year practice of creating signature bottles as tributes to special events - such as the crowning of Queen Elizabeth II to the wedding of Grace of Monaco – the luxury brand says that with this latest feature, anyone can take part in Moët's history of personalisation and create an individual masterpiece that celebrates and shares the Moët magic.
Arnaud de Saignes, International Director of Marketing and Communications, says, "Being unique is the essence of luxury: By signing its Golden Premium Jeroboam, each Moët lover can elevate an end-of-year gesture into a moment to remember."