VENICE – Heineken’s latest “collector” bottle design features a technically complex sleeve of the highest quality and consumer appeal.
For the third year running Heineken renewed their confidence in Sleever International to create their "collector" bottle design for the Heineken Jammin’ live rock festival in Venice during June 2011.
The technical complexity of the work carried out by Sleever in the creation of the sleeve can be seen in the finesse in the rendering of the composition, particularly the quality of the silver on the logo, its high gloss and the difficulty of processing an amalgam of different elements.
This "collector" bottle was a big success with consumers and the three versions in black, green and white, have become much sought-after by collectors.
Sleever International’s packaging also received the Pro Helio 2011 Prize in the Sleeve category from Association ProHélio, which has been promoting rotogravure printing for the last twenty years.
The prize is awarded by a jury of professionals from the roto printing industry for the best designs in the rotogravure sleeve printing category.