Paint cleaner raises brand image with PET bottles
- Details
- Published on Wednesday, 16 November 2011 01:00
- Written by Staff Reporter
UK - To enhance product visibility to consumers, EG launched its new environment-friendly paint cleaner Spirit Green in an industry-standard PET bottle produced by RPC Containers Llantrisant.
According to EG brand and marketing director Carl Stanley, EG was looking for a packaging that would fit the company’s latest market offering, which is a product that carries a strong image of environmentalism as well as professionalism. Spirit Green is a solvent-free, non-toxic; non-flammable and non-smelly paint cleaner that works on all paint types. This new paint cleaner is safe for both humans and the environment.
EG has always been a regular customer of RPC Llantrisant and when the brand owner told the UK converter of their packaging needs for Spirit Green, RPC willingly delivered and were quick to respond and met deadlines.
Stanley said, "It was a purposeful choice to go ahead with the industry standard bottle from RPC Llantrisant, to make sure the purpose of the new product was easily recognizable to the consumer.”
The RPC Llantrisant bottles are injection stretch blowmolded in clear plastic, have child resistant closures and large labeling areas for excellent branding opportunities.
RPC Llantrisant sales manager Rob Hunt commented, "We enjoy an excellent working relationship with EG, and we’re delighted that they have once again chosen a container from RPC for this exciting new product.”
