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Haircare and styling fashion-inspired packaging design

Haircare and styling fashion-inspired packaging design, Unilever, Yoni&Guy, M&H Plastics, packaging
UK –
Unilever has launched a collection of haircare and styling products for Toni&Guy, featuring a stunning range of packaging from M&H Plastics that takes inspiration from the world of fashion.

Toni&Guy has long been renowned as a pioneer and innovator within the hair industry working backstage at London Fashion Week for 15 seasons providing the link between high fashion and hairdressing.

Following the acquisition of the trade mark for consumer products by Unilever in 2010, M&H Plastics and Unilever have developed a stunning, fashion inspired collection of haircare and styling products.

The innovative new packaging features a high build varnish printed onto the text to give a high gloss premium embossed effect which contrasts with the co-ex matt finish of the HDPE bottles.

All caps are colour coordinated and the caps on the 250ml Tubular bottles are tampo printed with a crest on the top giving an extra touch of luxury.

The collection includes the following products:

  • 250ml HDPE Tubular bottles with double-wall X-press cap
  • 200ml, 150ml and 75ml HDPE Tubular bottles plus spray/lotion pump
  • 50ml HDPE Tubular bottles with double wall screw cap
  • 40mm diameter Polyethylene tubes

Bridget O'Lone of Unilever said, "The new collection is unique with end-look, fashion inspired product collections. Given Toni&Guy's distinct British heritage and eclectic sense of style, there was no better venue to launch the new collection than London Fashion Week.”

 

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