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Pepsi Japan to launch strawberry milk cola in pink plastic bottles

Pepsi Japan to launch strawberry milk cola in pink plastic bottles, PepsiCo, packaging, Asia, Japan
JAPAN –
Pepsi Japan is launching a blush-tinted strawberry milk-cola drink – Pepsi Pink –in a pink bottle design that will certainly entices ‘Hello Kitty’ female fans.

Pepsi Japan to launch strawberry milk cola in pink plastic bottles, PepsiCo, packaging, Asia, JapanAccording to Suntory Foods International Co Ltd – Pepsi’s distributor in Japan, this new beverage is bursting with “a refreshing taste and rich aroma” of strawberry milk, in a carbonated cola.

This “glamorous pink cola” beverage is contained in a plastic bottle wrapped in a striking metallic label replete with strawberry imagery and polka dots meant to evoke the seed-studded skins of the strawberry.

Targeted at Japan’s trendy, cute-obsessed legions of young ladies, the ultra-feminine, cutesy packaging design certainly stands out and captures attention.

The limited-edition product is set to hit retail shelves all over Japan on 8 November, in time for the “winter party season”.

 

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