US – Two collee students in the US have created a brand of wine specifically designed to target college males who might feel out of place with the traditional wine bottles/glass in the party scene.
Chase Farthing and Cameron Sandage, graphic design majors at Portland State University, Oregon, had been given the task of developing a new line of line for a specific target demographic for a Advertising class project.
The students had to design the labels, a TV spot, a Internet Ad and Print ad. However, “Chase and I went beyond the specifications of the project and developed not only the design of the labels, tv spot, print/internet ads, but also constructed the bottles, designed a logotype for the brand, and changes how ‘Bloody Good’ was consumed,” said Sandage.
The target demographic for the project was college age males who do not currently drink wine / consume much wine at all. “We discussed how most college males may feel out of place holding traditional steam ware for wine and how to change this,” Sandage explained.
“We decided to package Bloody Good in beer bottles with a screw top cork and each bottle has a crude / shocking name to grab attention.
“Also on each bottle is a warning to the consumer which also helps to show what kind of wine they are consuming but also help to define the tagline which was "It's Just...Bloody Good".