AUSTRIA - Rexam Beverage Can Europe has worked with CAAC GmbH, Vienna to create an eye catching can for new calorie burning drink, Aspire, on behalf of Fahrenheit60 Ltd.
Aspire is, its brand owner claims, the first calorie burning soft drink in Europe and has been proven to burn on average 209 calories per can. Aimed at women of all ages, the premium drink was first launched at a nightclub party.
To appeal to its target market, CAAC chose the sleek look of Rexam's 250ml slim can produced at Rexam’s Enzesfeld Plant to reflect the health benefits of the product inside.
Darren Linnell, Director of Fahrenheit60 Ltd explained, "Aspire is a drink for a modern woman; it's clean, fresh and above all healthy. We have had really positive feedback on the design of the can from consumers in the UK, and we really feel that Rexam’s slim can compliments the image of the product.
“The cans give the drink a premium feel and really appeals to our female consumers, as well as helping to make our product stand out."
Harald Moser, Sales Director Austria at Rexam commented on the relationship with CAAC: "We have worked with CAAC for nearly 5 years and it was great to be able to help them develop a new product. It's brilliant to see our cans project the image of a product so well and get good consumer feedback. We look forward to working with CAAC again when Fahrenheit60 develop new flavours of Aspire in the future."
Aspire in the slim cans went on sale in May 2010 in the UK, Europe and across the world.