UK – For Pot Noodle’s latest convenience food innovation – a range of two-minute microwavable meals - RPC Barrier Containers and RPC Bebo Plastik have developed a bespoke pot that provides robust product protection and consumer handling.
Pot Noodle GTi is a wet version of the usually dehydrated snack food, offering consumers increased speed and convenience because the product can be prepared directly in the microwave, rather than requiring the addition of boiling water. It is also the first Pot Noodle in the brand’s history to contain real chunks of meat.
With such a major shift in the Pot Noodle concept, brand owner Unilever required a pack format that would underline the shift to a speedier snack, while providing robust product protection and consumer handling.
Working with RPC Barrier Containers, the solution is a compact and fully microwaveable 300 ml plastic pot. Thermoformed at RPC Bebo Plastik, the PP/EVOH/PP construction ensures an effective oxygen barrier for an ambient shelf life of up to 18 months.
The Pot Noodle logo is also embossed on the side of the container to reinforce branding once the outer cardboard sleeve has been removed.
The GTi range is now available in UK supermarkets and comes in a variety of flavours including Tikka Masala, Chilli and Bolognese. A major advertising campaign, parodying the Hollywood movie The Fast and The Furious, has showcased the speed and convenience of RPC’s packaging solution.