GERMANY – Beverage can converter Rexam has launched its two piece 1 litre King Can in Western Europe. Tuborg Pilsener, brewed by Carlsberg, was launched into the German market in March 2011.
The new can size has been released by Carlsberg in a response to growing consumer demand for an alternative to the existing three piece, non aluminium 1 litre can range already available in some parts of Germany.
"These cans, and their distinctive on-shelf presence, help our customers to tower over the competition and appeal to a new range of consumers", explains Welf Jung, Business Development Director at Rexam Beverage Can Europe and Asia.
"As a real eye-catcher the new Tuborg can offers the consumer a unique drinking experience and I’m sure that it will attract many impulse buyers."
Already available in the Russian market, 1 litre two-piece aluminium cans are a novelty in Western Europe. The DWI (Drawn Wall Ironed) 1 litre cans are only produced by Rexam, and are 100% and infinitely recyclable without loss of quality.
With an extensive range of lacquers and finishes available, the King Can can be tailored to fit customer needs, making it as eye-catching as possible.
In response to PackWebasia.com’s enquires, Rexam says “there are no current plans to launch the King Can in the Asian market at the moment”.