US – Fans of Wrigley’s extra sugar-free gum can now create and purchase personalized packs featuring their photos and designs via the brand owner’s first-ever custom-packaging offer, MyExtra. Consumers can visit the dedicated website set up by Wrigley and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations among countless others.
At www.MyExtraGum.com, consumers begin the ordering process by choosing a specific theme and template and personalize the pack by adding a message and photo of their choice. During the ordering process, people can also choose to share their finished designs with other users in the gallery.
The custom Slim Packs contain 15 sticks of Extra sugar-free gum that cost US$4.99 each (prices decrease with bulk orders), and are available in three delicious flavors: Extra Peppermint, Spearmint and Sweet Watermelon. It takes between 14 and 21 days to print and ship depending on the shipping method chosen and all major credit cards are accepted.
According to Julie Goldman, Managing Director, Wrigley Global Upstream Innovation, this initiative helps bring the brand closer to its consumers.
“Not only is MyExtra an exciting innovation as Wrigley’s first ever custom-packaging offer, but it also allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes,” she explained.
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a US$30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.