US - American consumers of Anheuser-Busch’s Busch Light beer can now know when their drinks are chilled to perfection, with help from Chromatic Technologies Inc (CTI)’s patented inks.
CTI’s multi-patented process involves cold temperatures impacting select portions of beverage bottle labels and cans that then turn the distinctive dark blue color, thus assuring the customer of a refreshingly chilled product. For Busch Light, the brand’s cans and bottles will carry a distinctive “Ice Cold Easy Indicator” that turns blue at temperatures around 46 to 48° F. (8 to 9° C.).
The aluminum cans of Busch Light carrying the new indicators are in 10 oz., 12 oz., 16 oz. and 24 oz. sizes. The cans will turn blue at 46.4° F. (8° C.), while bottle labels will sport the unique CTI inks on the 12 oz., 22 oz. and 40 oz. bottles with temperature activation occurring at 48.2° F. (9° C.).
Using this innovative ink technology does not affect production time, as the ink can be applied to beverage cans during incredibly fast-paced, high-speed manufacturing line processes.
The move by Anheuser-Busch reflects new business for Chromatic Technologies Inc (CTI), which has provided similar ‘thermochromic’ technology to Coors beers since 2007. Additional beverage companies including Cerveza Atlas (Panama), Coca-Cola (Latin America) and Pacifico Beer in Mexico already utilize the CTI technology.
“It is very rewarding when a major brewer like A-B has embraced our unique attributes,” said Steve Kaczmarek, CTI’s vice president of sales and marketing. “It has been a lengthy but obviously rewarding process to get our foot in the door. We are extremely pleased to expand our presence in this vital market of beverages that benefit from temperature indicators.”
CTI’s technology also provides for the reverse process, wherein hot beverages will display a signal on the package or label.
In addition to hot and cold indicators, CTI is expanding into new markets such as security and anti-counterfeiting measures while another patented CTI capability, a photochromic process (wherein colors change due to exposure from light), is targeted for use in the textiles market.