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New semi-rigid closure for wipes packaging provides ease for both brands and consumers

New semi-rigid closure for wipes packaging provides ease for both brands and consumers, Amcor Limited, Relieves Egara, Asia packaging, Australia packaging
AUSTRALIA -
Amcor and labels manufacturer Relieves Egara  have collaborated on a new wipes closure designed to appeal to both consumers and manufacturers.

AmReclose replaces four separate Components of hard plastic closures with one, fully printable semi-rigid label that is easy to apply to packs and easy for consumers to use.

The innovative, robust closure system was developed by Relieves Egara to be distributed exclusively by Amcor. “It offers consumers the easy, one-handed click open motion of hard plastic closures in a thinner, more portable solution.” said Thomas Fessler, Product Development, Manager Home and Personal Care for Amcor Flexibles.

“And in preliminary tests it was more reliable for keeping wipes moist than both soft labels and hard plastic closures.”

In addition to improved product protection and convenience, AmReclose can help brand owners create a more appealing package at the point of sale. The AmReclose label is fully printable for higher impact graphics and branding. It also provides up to 60% carbon footprint reduction compared to hard plastic closures, creating a more sustainable pack.

On the manufacturing side, AmReclose brings simplification and faster line speed, explained Josep Gamundi, for Relieves Egara: “AmReclose eliminates the need to invest in costly additional machinery, and can typically be used on a customer’s existing machine with only minor adjustments.

“Additionally, applying a single semi-rigid label versus the multiple Components necessary with hard plastic closures allows customers to run their packing lines at a faster speed, creating efficiency and cost savings.”

Javier Rojo, Vice President Sales and Marketing Amcor Flexibles Europe & Americas, added, “Our wipes customers are looking to bring convenience and portability to their consumers, as well as reduce their packaging’s carbon footprint.   We are extremely pleased to find a partner in Relieves Egara that helps us meets our customer needs.”



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