US – A new photochromic ink that lights up when sunlight hits it has been launched, offering brands a refreshing and interactive tool for marketing.
Introduced by Chromatic Technologies Inc (CTI) after two years of development, the Sunlight Inks are a breakthrough in chemistry that now offer the first photochromic inks that provide fast kinetics which turn on rapidly when sunlight hits it, in addition to repeatability which enables the ink to turn ‘on and off’ forever. The inks have a broad color spectrum offering, and durability in the sun.
“We are committed to helping brands win the summer, tailgating and other popular outdoor usage occasions,” explained Patrick Edson, chief marketing officer for CTI. “Our goal is to ensure every label in the world is interactive with a consumer and that it dramatizes a brand’s positioning.”
“Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: a consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colorful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app.
Edson added, “Sunlight Inks scored high in consumer purchase intent (“definitely will buy”) across multiple product categories. Consumers noted it’s a great way to entertain guests and give them an excuse to take something new and interesting to a party.”
Sunlight Inks can be applied to a label itself or the package container itself and are available for export across the globe.