GLOBAL – Sidel has created a new range of packaging services that provide a holistic approach to package design to help beverage producers worldwide turn their supply chains into value chains.
“Studies in purchasing behaviour suggest that it takes a consumer just three to seven seconds to choose one beverage over another. A well-designed, attractive and engaging package can help brands win this ‘moment of truth’,” explains Vincent Le Guen, Sidel Vice President for Packaging.
“Although very important, however, attractiveness and consumer experience are not the only value that great packaging design can create. Long before the product reaches the point of sale, the design of the bottle can create value throughout the supply chain. Additional value areas, for example, include improved line efficiency, enhanced product safety, greater sustainability, lower fuel costs, faster industrialisation and speed to market, and reduced costs.
He added, “Great package design can help add significant and genuine value at each phase of the supply chain, from raw materials through to recycling.”
To unlock this value a holistic approach to package design needs to be applied at the beginning of any development project, taking into account brand goals, production capabilities, distribution and storage conditions, among other critical factors.
Sidel has now launched four new packaging services to help beverage producers of all sizes to achieve this
For full details see the coming issue of Packaging Business Insight Asia