UK - In its search for a packaging material that could help its new perfume gift boxes stand out, UK fashion house Ghost chose a high quality metallic film that offers customers a distinctive ‘glitter’ texture that sparkles in the light.
For the 2014 Christmas period, Ghost released five 30ml special gift sets. The team behind the design of the new Ghost gift boxes were inspired by the ‘sparkle’ effect of a glittering handbag it had purchased and wanted to duplicate that decorative effect for its packaging.
Hence, the team went to printed folding carton manufacturer Falconer Print & Packaging for advice on sourcing a material to match the effects. Richard Martin, Managing Director at Falconer, contacted the team at Mirri to look at available options, and Mirri’s Business Development Manager Darren Howard was able to present Falconer with a new product, Mirri Sparkle.
Offering customers a distinctive ‘glitter’ texture that sparkles in the light, the high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.
Once the material was sourced, Falconer chose to use a patented ‘fold flat rigid box’ design created by Concept Packaging. The design of the box enabled Falconer to produce a strong, striking product that competes with a rigid box design whilst giving the added value and quality finish of a litho printed carton. The design also had approval from the contract packers, Lemonpath, who were able to quickly turn around the packing.
As well as the new Mirri Sparkle, Falconer also used Mirri Pak Silver supplied as folding boxboard, printed in 5 different shades, to create the outer packaging.
In total, 500,000 gift sets, over 5 different fragrances (Ghost Sweetheart, Ghost Cherish, Ghost Eclipse, Ghost Deep Night & Ghost The Fragrance) were produced. The Ghost fragrances were launched in time for the Christmas gifting market and will also be sold into 2015.