Founded in 2012 in East London, Technology Will Save Us is one of the UK’s most exciting design-led, technology start-ups focused on learning, guided by its mission to provide everyone with new opportunities to learn and create using technology and design DIY Gadget Kits that you can make and code yourself. All of their products are vehicles for education that encourage everyone to make, play, code and invent with technology, tapping into hobbies and passions such as music, gardening, cycling and gaming.
The previous packaging had performed its role admirably in terms of delivering a complicated collection of Components from TWSU’s base in East London to customers all over the world via their online sales channels. However, with a move into retail, their kits - jam-packed with carefully curated electrical Components and wires - needed an injection of fun, energy and useful information within the packaging.
Burgopak worked together with Technology ill Save Us to define the two distinct sides of the product and brand offering: fun and education. It was important that these were encapsulated within the packaging along with the right message.
The UK packaging design consultancy developed structures that would really promote the feeling of a kit. The flap on the front of the larger packs was inspired by the old Lego kits consumers used to play with as kids, to clearly display all the cool stuff which people would get in each kit, as well as demonstrate what all those Components could become with a bit of imagination.
The ‘maker tray’ was developed to house a wide range of different inventories and included modular dividers to create up to four compartments. This tray also provides a second function as a way to store and organise all of the electronic Components whilst the kits are being built.
The vibrant, energetic artwork and photography was developed by Oliver Helfrich and Technology Will Save Us.
“We love the way the two colours in each pack represent the duality of the product offering; fun and education,” said Burgopak. “We also love the way the narrative unfolds throughout the packaging to empower and engage people into turning a bunch of carefully curated electronic Components into truly remarkable and useful gadgets.”