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Health premium beverage launches in metal cans with tactile printing

Health premium beverage launches in metal cans with tactile printing, Rexam, Lotus Botanical Elixirs, Asia packaging, USA
US –
Domestic RTD functional nutrition beverage brand owner Lotus Botanical Elixirs is using tactile printed metal cans to highlight the premium quality of its products.

Lotus Elixirs harness nature’s power to aid the balance of mind and body, featuring the Lotus Flowers in “adaptogenic” botanical fusions to strengthen the body’s response to stress and enhance its ability to cope with anxiety and fight fatigue. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors.

“Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance,” said Scott Strader, CEO and founder, Lotus Botanical Elixirs. “Functional drinks address the symptons of imbalance, Lotus Elixirs address the cause of imbalance”.

Lotus Botanical Elixirs decided to use Rexam 12 oz. Sleek® cans with tactile printing, featuring a “raised and textured” portion that offsets the reflective, bright colors of the can design.

“The challenge for us was to convey the iconic Lotus Flowers with vibrancy and artistic integrity on an aluminum can,” Strader said. “We took great pains to design a simple, clean package that would highlight the premium quality of our product. Rexam’s unique tactile finish creates a ‘texture’ on the can for an inviting feel that creates an instantaneous relationship when you hold it in your hand. We have already gotten tremendous feedback from customers who comment that every can should have this great feature.”

Rich Grimley, president and CEO, Rexam BCNA, says Lotus Botanical Elixirs picked the perfect package to grab consumers’ attention: “Our 12 oz. Sleek cans with tactile printing are the ideal choice to stand out on store shelves, with a look and feel that demands attention. They also deliver the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies to help the company build its brand and business.”

 

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