IRELAND – Fresh Spice specialist Green Saffron has added a new range of ready-made curry sauces and spice mix to its existing portfolio , with a new colloquial packaging design that communicates the simplicity of making something delicious.
The new Green Saffron product range is aimed at widening the brand’s appeal to an audience of cookery beginners, inspiring their gastronomic imagination by bringing the freshest, highest-grade whole spices straight from the farms of India to the consumer’s kitchen.
The new packaging is designed by international brand design consultancy bluemarlin, and marks the continuation of the branding platform the agency created for Green Saffron’s retail debut last year.
Bold with a colloquial tone of voice, the new design features a dominant deep purple colour palette that unities the range, while Green Saffron’s distinctive logo and signature 19th Century etchings remain an assured presence on the new products. Both elements symbolise the brand’s aim to deliver on adventurous flavour and colourful personality.
“The new range stands out on shelf. Clear variant differentiation and usage instructions make it easy for consumers to select the product and prepare beautiful meals,” said Simon Pendry, Creative Director of bluemarlin UK.
“To appeal to consumers that are just setting out on their culinary journey, we made sure that Green Saffron’s knowledgeable cadence and uniquely humorous attitude remain as prominent as ever.”
Green Saffron founder Arun Kapil added, “The packaging for this range extension shows the brilliant adaptability of bluemarlin’s original design solution, clearly communicating how Green Saffron can easily add a world of taste to home-cooked food. It’s a great testament to the success of the on-going partnership between ourselves and the agency.”