FRANCE - The Taittinger champagne house is supplying the official champagne for this year’s football World Cup and has developed a limited edition Brut Réserve NV and a gift carton especially for the competition.
The gift carton is a version of the packaging that won Carton of the Year award in 2012 at the Europe-wide ProCarton/ECMA packaging awards. The winning carton was decorated with round holographic effects representing champagne bubbles. In the new World Cup version these bubbles have been transformed into beautiful holographic footballs.
The World Cup gift carton is made of Iggesund Paperboard’s Incada 235 g/m2 paperboard and the conversion is by Agence Le Sanglier, which specialises in gift cartons for champagne. The foil lamination is by API. Even the bottle is specially produced for the event, with the World Cup trophy depicted on a gold label.
Taittinger is one of only a few champagne producers still being run by the family whose name is on the label. Their champagnes are characterised by a dominant note of chardonnay, which contributes to the elegance and sophistication.
“It’s a momentous occasion for us to be associated with such a major event as the football World Cup,” explains Clovis Taittinger, who is the company’s export director. “We’ve used the latest in both printing technology and 3D printing to create both the unique bottle and the carton.”
Taittinger will host events together with its 150 global distributors in the lead-up to the World Cup. And when the final is played at Maracanã Stadium on 13 July, Pierre Emanuel Taittinger, the president of Taittinger, will be present to ensure that when the victors are crowned the bubbles really flow.