ITALY - Coca-Cola HBC Italia has partnered with Rexam to produce this year’s limited edition seasonal cans. The eye catching promotional cans feature the iconic Coca-Cola polar bear to help celebrate the winter months.
The 33cl sleek cans are created by combining three different designs on separate pallets and are produced out of the San Marino plant in Italy. They are available for consumers until the end of March in multi–pack and single–serve formats on shelf in supermarkets and hypermarkets.
Commenting on the ongoing global relationship with Rexam, Agnese Filippi, Brand Activation Manager Coca-Cola HBC Italia says, "We wanted to do something different this season incorporating the Coca-Cola polar bear, which is a historical asset for the brand.
“We worked seamlessly with Rexam’s design team to come up with a design that enhanced the Coca-Cola bear image as well as engaging with consumers.”