FRANCE - LIERAC, France’s leading dermo-cosmetic brand specialized in anti-ageing products, is launching a new generation of high-tech skin boosting product range for men supported by a streamlined and elegant packaging design that has great visual impact in pharmacies.
Brandimage, a global consultancy of brand equity architects and designers, helped design the packaging for LIERAC Homme, a range covering every stage of male skincare routine comprising six cleansing and shaving products (shaving foam and gel, deodorant, shower gel, aftershave, cleanser-toner), two everyday products (anti-fatigue and moisturizer) and three expert products (eye area, all-over anti-age serum, repair serum).
Brandimage decided to use masculine colors and an understated high-tech structure in black and silver to federate the entire line on store shelves. The design ensures the LIERAC Homme branding in its black structure is aligned on almost all products, creating a greater visual impact in pharmacies.
In the center of each package, a line of color clearly differentiates the ranges and acts as a marker on shelves (navy blue for shaving and washing, grey-blue for everyday, red for expert products).
The information is clearly organized and highlighted by the packaging structure. The color markers contain the product name, helping customers efficiently pick out the product they need.
With this streamlined and elegant design, LIERAC offers men a complete range of high-tech products with a premium positioning, boasting the brand’s high-end dermo-cosmetic formulas.