UK – For their DGJ Organics Kids Top to Toe 3 in 1 conditioner, shampoo and body wash, British hair and beauty products brand owner Medichem has introduced a special 250ml twin-pack container that could snap together, offering a novel bath time experience for younger customers.
This innovative packaging was developed by UK toiletries, cosmetics and personal care converter Spectra Packaging, and features a clever ring sleeve mechanism that enables both containers to snap lock into one another offering a dual pack solution that could be shown either way up. The two component bottles can also be separated by simply pulling the two packs apart, offering a mix and match opportunity as well as two distinctive stand alone items.
Additionally, Spectra also ensured that the snap ring allowed the two Components to rotate independently enabling the labels to align when displayed.
"This particular project perfectly illustrates Spectra's problem solving prowess,” said Gary Allard, Field Sales Representative at Spectra. “Our customer had a very clear vision of what they wanted and it was our job to overcome any technical issues and simply make it happen. It's the kind of project our creative team really love to get involved in."
Clive Morris, Production Director at Medichem remarked, "Spectra's innovative approach throughout this project shouldn't be underestimated. Although we knew exactly what we wanted, the technicalities of execution developed by their team meant our vision became a reality - we are delighted with the outcome".