UK - The fastest growing tequila flavoured beer on the market, Amigos, has unveiled a new-look embossed bottle as part of a wider investment campaign.
Bringing the unique Aztec brand identity directly into consumer hands, the new eye catching 330ml bottle produced by Luxembourg-based converter Ardagh Group is expected to further accelerate Amigos' rate of sale, says the UK brand owner.
Amigos Tequila Flavoured Beer is experiencing triple digit growth in both the on and off trade markets, and to capitalise on this excellent performance, Global Brands has worked with Ardagh to revamp the bottle with embossed Aztec patterning and a 360° label.
Simon Green, Marketing Director at Global Brands, commented, "Increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade's fastest growing tequila flavoured beer.
“The brands that continue to invest and innovate are the ones that will succeed, and our new bottle with its striking design strengthens Amigos Tequila Flavoured Beer's quality credentials, whilst enhancing the synergy with all wider brand communication."