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New lemonade product launches in aluminium bottle to enforce brand image

New lemonade product launches in aluminium bottle to enforce brand image, Dust Cutter Beverage Company, Ball Corporation, packaging, Asia
US -
Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in an aluminium bottle to reflect its brand image – a throwback to the Old West - and the look of an old canteen container.

New lemonade product launches in aluminium bottle to enforce brand image, Dust Cutter Beverage Company, Ball Corporation, packaging, Asia"In the Old West, after a long day on the dusty trail, freshly squeezed lemonade was just the thing to cut your thirst. On the Warm Springs Ranch in Jackson Hole, Wyo., our family served this refreshing lemonade to our guests and the 'Dust Cutter' was born," explained Eric Green, founder, Dust Cutter Beverage Company.

"We picked the Alumi-Tek bottle before we designed the logo or developed the flavors because it works well with our brand, which is a throwback to the Old West,” Eric explained. “We wanted to make the brand as authentic as possible, and serving our lemonades in a state of the art container that exemplifies the look of an old canteen was perfect for us."

Available in three flavors including original Lemonade, Huckleberry Lemonade and Iced Tea Lemonade, Dust Cutter Lemonades are packaged in 16-oz. Alumi-Tek bottles from Ball Corporation.

Besides its eye-catching look and ability to reflect the brand’s roots and image, the aluminium bottles also have a number of practical consumer benefits: a convenient reclosable top, portability, and the ability to chill quickly.

 

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