VIETNAM – Dutch brewery Heineken is launching its new 330ml "tactile" can and bottle in Vietnam.
The innovative beer packaging design was first introduced by Heineken in 2010 and features the application of tactile ink and a 360-degree curve on the outside for a fluid and dynamic look.
The new packaging is currently being launched in 170 markets worldwide, and for the Vietnamese market, Heineken is planning to celebrate the launch of the new tactile can and bottle in the country by "surprising" its domestic consumers with the first-ever Heineken Cruise Party, a Heineken Digital Light-up-the-bottle experience, Heineken Iconic Music Festival and a Heineken Quality Experience Brewery tour. Details of these events will be announced later, it said.
The company's Hoc Mon Brewery in District 12 has an annual production of 420 million litres of beer, while its packaging facility produces 50,000 bottles and 90,000 cans of Heineken beer per hour.