US – A new entry in the US premium spirits market, L’Chaim Kosher Vodka has been launched with an attractive and unique packaging design for a bold distinctive shelf presence that helps create consumer awareness and brand impact.
L’Chaim Kosher Vodka is being introduced by Ralph Mizraji, who engaged the services and global vendor network of Saxco International - packaging specialists for the wine, spirits, beer and food industries - to help develop an attractive and unique appearance for the new premium kosher vodka’s packaging.
“Our role was to help innovate a new and exciting package design that would deliver an overall attractive appearance and a bold, distinctive shelf presence,” explained Jimmy Owens, new product development manager for Saxco. Owens worked closely with Mizraji to help create the look and feel of a top shelf design package, while adhering to both time and budget considerations.
Saxco initially sourced and supplied a cosmetic quality 1.75 Liter flint bottle with a long neck, rounded shoulders and a flat bottom from US-based Everware Glass. To produce the screen printing for the beautiful 360-degree silver, black and gold decorative graphic for the bottle, Saxco turned to local coating and printing specialist Hanes Erie to complete this phase of the project.
In addition, the packaging design specialty company supplied a rich black Stelcap for the bottle’s closure that handsomely complimented the other features of the package. Saxco additionally sourced and supplied the six-bottle white shipping cartons imprinted with black lettering. The cartons from International Paper were specially perforated so they could be utilized for point-of-purchase display showcasing the decorated bottles.
The new vodka is being bottled by LiDestri Spirits in Rochester, New York.