CANADA - To create a single labelling for all of Canadian bakery specialist Patisserie Rhubarbe’s prepared products, Montreal-based Trois Points opted for a simple, flexible and sustainable packaging solution.
The design agency decided to produce a unique label consisting of an adhesive grey(the logo consists of three grey stripes and a red dot) including a white extremity where the owner can reprint details about specific products (the product's name, ingredients, expiration date, etc).
This label wraps around the pots, seal bags, and decorative boxes of Patisserie Rhubarbe's products, and can be used horizontally and vertically.
"To support the grey sticker we printed an additional small red dot sticker - in reference to the logo - for packaging more temporary items,” explained Trois Points.
“We have also printed in small quantities wrapping paper and a strip of red dot paper which is used for special packaging, such as the formation of paper cones, placemats, and gift packages.”
In displays, the accumulation of grey stripes and red spot stickers on various products helps to reproduce and interpret the visual effect of the logo.
The agency added, “The choice of a very small size printed packaging on recycled paper makes the project itself, environmentally friendly."