US – A new range of natural drinks launched in the USA is using a new pressurized bottle cap that contains all the ingredients and only releases them when the cap is opened, to enhance the beverage’s health properties.
Tea of a Kind, available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea is a 100% natural drink, which contains just 20 calories per 16 ounce bottle and is loaded with antioxidants. The drinks use only the finest ingredients from the world’s best sources and a key requirement of delivering a superior tea experience with every drink was to preserve the natural essence of the teas until the consumer chooses to drink them.
To ensure optimal taste and health benefits for the consumer, Tea of a Kind decided to use the innovative patented Gizmo closure and delivery system by RPC Bramlage-Wiko.
The Gizmo closure provides a pressurised bottle cap where all the ingredients are contained and only released when the cap is opened. This means the ingredients are mixed at the point of consumption to provide a much fresher drink than any pre-mixed variety as well as an eye-catching colour change that enhances the opening experience.
For Tea of a Kind, the Gizmo closure chamber provides protection for the natural flavours, real brewed tea and powerful antioxidants without the use of chemical preservatives. In addition, the chamber defends the ingredients against UV light, oxidation and other damaging conditions that can degrade the nutrients and which most bottled beverages confront in the warehouse, on the delivery truck and on the store shelf.
As the cap is twisted, the ingredients burst into the bottle and self-mix, creating at the same time a colour change that provides visual confirmation that the drink is fresh and ready to consume.
The Gizmo system comprises a miniature pressurised injection moulded chamber which operates in combination with various Gizmo closure designs. The chamber is tailored to hold the precise required volume of colours, flavours, vitamins, minerals, herbs or concentrates. Product integrity for every ingredient is assured.
The Components for the Gizmo system are injection moulded by RPC Bramlage-Wiko.
Tea of Kind marks the first application of the Gizmo technology by Gizmo Beverages, run by the duo of Founder & CEO, Don Park, and Co-Founder & President, Walter Apodaca.
Apodaca compares Gizmo to the revolutionary impact the aluminium can had on the beverage industry. "I'm a part of something that transcends technology and our generation," he explains. "We feel proud to have brought great tasting, healthy, all natural, preservative-free options to the market."
Tea of a Kind won the Best Ready-to-Drink Tea or Coffee title at the 2012 InterBev Awards, in Las Vegas in October. It was also a finalist in the Best Bottling Innovation, Best Packaging Innovation and Best Social Media Campaign categories.